Tuesday, February 3, 2009

Movies+Cool Cars, anyone?



There are plenty of cool cars out there that
are worthy of being in movies but Hollywood and movie producers don't seem to notice that lately. Today it's all about corporate sponsorship and making money before the film is even released. Back in 1968 when the movie Bullitt got released they had to debadge the Mustang, because Ford would not let the producers leave the little horsey in the grill. I'll bet you didn't know that.

With cars being as big a part of not only the American culture, but the world culture, as they are you would think that cooler ones would make it onto the big screen. They don't always have to be brand new cars either. Take James Bond for instance. The Aston Martin DB5 was great in Goldfinger and Bond being put back in an Aston in Die Another Day was spectacular to see, don't put him in the same silver car every movie though.

I may have already started down a path called, "Stupid Argument." I will stand by my stupid argument though. There are cool cars that get put in movies (Ferrari in Vanilla Sky). For every cool one that makes it in there are dozens of others that suck. Sorry for the gratuitous use of 'suck,' but it works. 2 Fast 2 Furious was descent enough without Vin Diesel and the Mitsubishi Evo was pretty cool. What was with the Eclipse? Any dude who saw that movie was not inspired by that purple piece of junk to go out and buy an Eclipse. Mitsubishi sure thought they would be because they sponsored the movie. Hence, why we had a convertible Eclipse as a title car.

Not convinced? Take Batman: The Dark Knight. Batmobile. Freakin' awesome. Batcycle. Kind of cool (I guess). Bruce Wayne's Lamborghini. A tad sucky. Before you jump on me again, Lambos are cool cars. They just aren't cool enough for Batman. Every shiny toothed rapper has a Lambo. So, why would Bruce Wayne be as unimaginative as them and drive a Murcielago that wasn't even the LP-640. If a man as rich, and with as much taste, as Bruce Wayne were going to buy a Lambo it would undoubtedly be the Reventon. Maybe he would have a Koenigsegg CCX or something less ostentatious like a Bugatti Veyron. Anything. Don't put the coolest half-bat half-billionaire in a regular old supercar especially one that was in the first movie.

Movies do hit it right...sometimes. Bullitt I have already mentioned. Vanishing Point, The Blues Brothers, Back to the Future and Ghostbusters. It is possible to have cool cars in movies. The studios just need to put in a little more effort and get more esoteric.

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