Tuesday, February 17, 2009

Is Red Bull the most fun loving company out there?



To paraphrase Travis Pastrana in one of his Nitro Circus DVDs, Red Bull is the most fun loving company in the world. It just is. Everywhere I seem to turn, Red Bull has yet another sponsorship or a new sponsorship in the works. Red Bull pays athletes in almost all forms of sport to smear their logo across helmets, jumpsuits and vehicles. Red Bull sponsors teams and individuals in motocross, off road biking, NASCAR, Formula 1, rally racing, skating, snowboarding, drifting and numeruos others even including air races.

Red Bull is most famous for making energy drinks and, if you can find it, cola. Red Bull was actually founded in Austria and has been around since 1987. Only recently has the worldwide phenomenon reached America.

With the introduction of the new Hyundai Genesis and most recently the Genesis Coupe, Red Bull is going to continue its sponsorship of Rhys Millen in the Formula D drift series here in the United States. Not only will Red Bull be sponsoring a driver they have also partnered with the Formula D sanctioning body for the Red Bull World Championship. The champioship was held this past November at the Port of Long Beach in California in November. Oddly enough the defending champion for the 2009 season will be, Rhys Millen.

Red Bull Rally Racing has opened the 2009 season with a win in Norway for its Austrian team. Rally America driver/Freestyle Motocross legend Travis Pastrana has been doing well over here in the States rallying as well. He's won the American champioship for the last three years and has begun this season with win.

Not only does Red Bull sponsor someone in every sport on the planet, they sponsor good people, and these people win. What's wrong with that? Absolutely nothing! I love it. Pastrana was right, Red Bull is a fun loving company. If only more multinational conglomorates had the attitude about spending money that Red Bull does. Red Bull has a cool logo that looks great on cars and other vehicles, and looks great when it wins. Cheers and congratulations to Red Bull. My only question is...Can I get a sponsorship?

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